Should Hypnotherapy Advertising Use Long Sales Copy?
Could we soon be saying a final farewell to the ‘long copy advert’?
Long copy vs. short copy. Who is right?
http://realmenwritelongcopy.blogspot.com/
THE ART OF LONG COPY NEWSPAPER ADS
Short attention span culture
Wandering Attention Span
Maggie Jackson's book 'Distracted'
Is the endless data stream eroding our attention spans?
Column: Internet overload affects our attention spans
is your Attention Span Getting Shorter?
Sunday, 26 December 2010
Wednesday, 1 December 2010
Cybernetic Communication Advert
Myspace 'Get Real Close'
One campaign that shows a good example of consumer generated content is the Myspace campaign 'Get Real Close' centred around fan videos, from BBH. The social networking site launched the online campaign to promote MySpace Music.
The campaign works by getting fans to upload videos of themselves and the website allows them to add their picture with facebook on the video clip with 50 cent, David G, Florence and the Machine, Pixie Lott, Alicia Keys, N-Dubz, Chipmunk.
The whole idea started in December last year when the 9 artists revealed the music they love in a series of interactive films showcasing the new music player. The idea, explained by BBH, was to 'bring fans closer to their favourite artists, reinforcing the core Myspace offer of music community'.
Then to build on this idea, BBH created a new set of films starring 50 Cent, Florence, Nelly Furtado – and the consumer. Visitors to Myspace.com/fanvideo can create a playlist of videos, log in with Myspace ID or Facebook Connect, then sit back and watch as the artists take turns to make a personal dedication.
They can then see their profile picture hung up on the wall by 50 Cent, their face spinning round on David Guetta’s turntable, on the mirror of Florence's dressing room etc.
They can then pass on their dedicated video to their friends, inviting them to make their own with their favourite artist.
One campaign that shows a good example of consumer generated content is the Myspace campaign 'Get Real Close' centred around fan videos, from BBH. The social networking site launched the online campaign to promote MySpace Music.
The campaign works by getting fans to upload videos of themselves and the website allows them to add their picture with facebook on the video clip with 50 cent, David G, Florence and the Machine, Pixie Lott, Alicia Keys, N-Dubz, Chipmunk.
The whole idea started in December last year when the 9 artists revealed the music they love in a series of interactive films showcasing the new music player. The idea, explained by BBH, was to 'bring fans closer to their favourite artists, reinforcing the core Myspace offer of music community'.
Then to build on this idea, BBH created a new set of films starring 50 Cent, Florence, Nelly Furtado – and the consumer. Visitors to Myspace.com/fanvideo can create a playlist of videos, log in with Myspace ID or Facebook Connect, then sit back and watch as the artists take turns to make a personal dedication.
They can then see their profile picture hung up on the wall by 50 Cent, their face spinning round on David Guetta’s turntable, on the mirror of Florence's dressing room etc.
They can then pass on their dedicated video to their friends, inviting them to make their own with their favourite artist.
http://www.campaignlive.co.uk/theWork/news/979493/gallery/6661/page/1/#6661
http://bbh-labs.com/category/interactive
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