Vaseline 'Sea of Skin' BBH

The advert opens with abstract shots of landscapes of nature, water, then to skin which is heavily textured and so still abstract as an opening. It then cuts to a shot of a big group of people standing, naked in a forest. These images of nature juxtaposed with the naked bodies illustrates the idea of natural beauty. As the advert plays on, and the camera pans out to a birds eye view, the naked bodies begin to come together to act as cells, smaller parts in one big organism, each one person represents a skin molecule, showing the intricacy and individualistic nature of the human body and the skin. The bodies move in time together, organic but synchronized so acting one.


By the end of the advert, the background landscapes have changed to more urban settings; a cityscape, a car park. This could be to bring the meaning into real life for us. The word 'skin' is not actually mentioned until the last sentence of the copy within the advert, so we are left wondering at the start what the advert is all about. As the word 'skin' is mentioned at 0.52 the group has their hands over each others eyes, revealing their sight just as 'you skin is amazing' is said, so that is the revelation of the advert. It could also be that at that moment, the group of people look like any group of the public, so the message is going out to them as well as the viewer.


The advert is high feeling and very emotive. It is a very sensory advert, it appeals to ourselves as we want to be looking after our bodies, keeping ourselves beautiful. When the word 'sense' is said in the VO the bodies run their hands down their side, this makes us want to imitate the behaviour, and by doing so pay attention to our own skin.
However, there is also an informative aspect to the advert, providing scientific facts through the VO of the advert, and so it can be argued that this advert also has 'thinking' strategy behind it.


The strategy can be broken down into 4 headings; Sensory, Social, Ego-Satisfaction and Practical.
Sensory- Keep your skin feeling soft, young, comfortable.
Social- Be the envy of your friends for having such healthy skin. Also in the advert we see big groups of people together so the implication is that you will be involved in something bigger, a community.
Ego- 'Your skin is amazing' therefore, you are amazing.
Practical- This is an easy way to look after yourself and to give your skin the treatment it deserves. 


We take our skin for granted, for the most part. Vaseline's aim for this advert was to make us notice it again, and how amazing it really is. It makes us look at our skin is a totally different light, with much more recognition and importance, which is their job at Vaseline, and to make us recognise them as a successful brand to use within beauty treatment.


VO “Constantly regulating temperature, it changes colour to protect from ultraviolet rays. Containing more than 300 million cells, waterproof and yet absorbent when necessary. Killing most surface bacteria to protect from disease. Million of receptors rapidly sense its surroundings. Constantly growing, constantly replacing itself every month. When damaged it heals itself. Your skin is amazing. Keep it that way.”

Endline- 'Keeping Skin Amazing'