This iPad advert uses some Suture (first person perspective) to enhance the experience of the product.
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| Calvin Klein. Uses intra-diagetic gaze. It also exhibits the power of the male gaze (the girl has her eyes closed), the audience does not obtain the power of the gaze, but recognises its power. |
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| Advert for Lynx. Could be argued this is using Suture, as the call to action is written on her body, as if the viewer is able to reach out and touch her. |
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| Dolce and Gabbana. Uses a contradiction of narcissistic identification and scopophilia. |
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| Advert for Women's Aid against domestic abuse. Uses extra-diagetic gaze as if it asking us to help/act. |
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| Advert for Victoria and David Beckham's perfume. Uses a combination of the extra-diagetic gaze, scopophilia and narcissistic identification. |
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