"There are those who would have it that the days of long copy advertising are long gone but contrary to this bizarrely popular myth, the art of long copy is still alive and well in London. London offers advertisers one of the largest and most influential markets in the world. The right words carry a lot of weight here and to quote Craig Huey “Long copy works…the more you tell, the more you sell”. The beauty of Underground Cross Track is that it provides the ultimate setting for long copy to be read, engaged with and absorbed due to the extended dwell time consumers enjoy as they wait on the platform.
With this in mind, the challenge for creative teams was to design a Cross Track 48 Sheet for one of their clients. The design had to utilise long copy and communicate a message tailored to Londoners. The winning team will receive a 48 Sheet poster campaign worth £125,000, plus £2,000 worth of London shopping vouchers for the people behind the design."
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