Saturday, 15 January 2011

Definition of 'cybernetics' as I never quite understood...

cy·ber·net·ics

  [sahy-ber-net-iks]  
–noun used with a singular verb )
the study of human control functions and of mechanical andelectronic systems designed to replace them, involving the application of statistical mechanics to communication engineering.

So therefore, in the cybernetic communication theory, it it thus called as the communication from target audiences is done through new technologies, and social networking, sharing online etc. For example, the Old Spice Twitter campaign took the target audience voice and represented it through 'tweets'. 

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