'The halcyon days of long-copy [ads] were the 70s and 80s- today people just don't have time to read them. It's a reflection of society really.'
'It’s for an older and more considered market. You’d be pushing to get a really young person to read a long-copy ad. It’s a more adult medium' Saatchi + Saatchi Syndey copywriter Scot Waterhouse.
'I think they have [declined in popularity]—there seems to be a move to simpler, more visual advertising. I think it could also be a fashionable thing… it could be a move to cross cultural boundaries [because] a lot more ads are international' John Bevis copywriter Mark Sharman, did some long-copy ads for BT.
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